Service 02
SEO audit
A prioritized audit of your website and local presence, with every fix ranked by likely impact and effort, written so you can use it with or without us.
The problem
Most SEO problems are invisible until someone looks properly
A page can look fine in a browser and still be excluded from Google: a stray noindex tag, a redirect loop, a canonical pointing elsewhere, a slow mobile template. Meanwhile the Business Profile and directory listings drift out of date.
Generic audit tools list hundreds of warnings with no sense of priority. An audit is only useful if it tells you which five things to fix first, and why.
What’s included
The scope, item by item
- 01
Crawl and indexing
Which pages Google can find, which it has indexed and why some are excluded: robots rules, sitemaps, canonicals, redirects and errors.
- 02
Speed and mobile
Core Web Vitals and mobile usability for your key templates, using Google’s own measurements where your site has enough traffic.
- 03
On-page and local relevance
Titles, descriptions, headings and content checked against the services and places you want to be found for.
- 04
Business Profile and listings
A snapshot of your Profile and key directory listings: what’s missing, outdated or inconsistent.
- 05
Competitor comparison
What the businesses appearing for your main searches have that you don’t, from categories to pages to reviews.
- 06
Prioritized action plan
Every finding ranked by impact and effort, with who should fix it: you, your web developer or us.
How it works
The engagement, step by step
- 1
Scorecard and goals
Start with the free scorecard and tell us which services, places and customers matter most.
- 2
Access
Read access to Search Console and your Business Profile helps. Without it we audit from public data and say what we couldn’t see.
- 3
Audit
Crawl, speed, on-page, local and competitor review, then findings grouped and ranked.
- 4
Walkthrough
We go through the report with you and answer questions, then you decide what happens next.
Questions
SEO audit: common questions
What’s the difference between the scorecard and the audit?
The scorecard is a three-minute self-assessment based on your answers. The audit is our team checking your actual website, Profile, listings and competitors, with evidence for every finding.
Do you need logins to our accounts?
Read access to Google Search Console and manager access to your Business Profile make the audit more complete. If that isn’t possible, we work from public data and note the gaps.
Will the audit tell us how much traffic we’ll get?
No. We don’t forecast traffic as if it were a promise. The audit tells you what is holding you back and what each fix is likely to affect.
Can our own web developer implement the fixes?
Yes. The action plan is written so any competent developer can follow it. If you’d rather we do the work, technical and on-page SEO is a separate service.
Start with where you stand today
Take the free three-minute scorecard, or talk to us about whether this is the right next step for your business.
Request an SEO Assessment →